Showing posts with label ibooks. Show all posts
Showing posts with label ibooks. Show all posts

Wednesday, March 21, 2012

The new iPad...an Author's First Impressions


Last Friday, being a dutiful Mac cultist, I drank my iCool aid and headed down to my local Mac store to buy the latest version of the iPad, creatively titled The new iPad. I already owned a first generation iPad (which I blogged about here) and had found it absolutely essential to my life as a writer. I waited for the 3rd generation because I was looking forward to the rumoured retina screen (a fancy way of saying a very high-def screen) and the camera (which was lacking from the 1st generation iPad). I bought the 32GB white wi-fi, because I thought that would be enough storage space for me and I don't need a G4 connection. Wireless is most everywhere (and I do have portable Mifi wireless when needed).  

The Screen
 Let's start with the screen. It's amazing. There, we're done with the screen. Okay, I'll leave it to others to explain exactly how many pixels it takes to make your eyeballs vibrate with explosive colour. But side by side it's very clear how much more "high def" this screen is. The icons for the apps have no pixelation. Does that make them easier to tap on? Nah, but it somehow makes them see more real. Netflix looks clearer. Movies sparkle. Youtube is ... well, still full of freaky videos. But they're even clearer and grosser now.  

Reading Apps:
 
 I'm an ebook-a-holic (along with a paper-book-aholic and an audiobook-a-holic). My apps on my iPad for reading (and buying books) are as follows: Kindle app, Kobo app, iBooks, Nook, Nook for kids, Play Books, Stanza. These apps are pretty simple so I didn't notice a big difference in the speed in which they open. There is a difference in the fonts and how clear they are now to read. And I am especially impressed at how much more colourful the picture books that I have on my iPad look. Nothing replaces a "real" picture book, but the images on the iPad do leap off the page (Especially in Splat the Cat). I do have a few kids books apps that were designed for the iPod and I never noticed a big difference in clarity when they were on my old iPad, but now that I have The new Ipad, the blurred edges of the images becomes very obvious. So reading is even more of a pleasure on The new Ipad as long as what you're reading has been optimized for the iPad (though if I'm reading an ebook I often choose my Kindle because it's smaller and I'm not tempted to zoom around the internet). The new iPad is heavy enough that I usually have to prop it against my legs when I read.  

Facetime and Skype
This machine is brilliant for using both these communication programs. The speaker on the back is able to put out more volume than the 1st generation iPad so it's easy to hear whoever you're Facetiming with and the mic seems to pick up fine. One could easily use this to Skype with a classroom just sitting in your reading chair or out in your back yard (assuming there wasn't much background noise). And, last night, my wife's bookclub was discussing Meg Wolitzer's latest novel and she was kind enough to do a Skype visit with the book club. It worked perfectly and in the hour and a half talk it burned 18% of the battery power. I set up a battery-powered speaker so that she could be heard clearly. I was tempted to set her up on a chair and put a coat around her, but decided that would be silly.
 

 Social Networking/Web Browsing
 
There isn't much difference between the iPads. I still use Hootsuite for most of my social "outreach": twitter and Facebook, that is. Things are faster, of course. The biggest difference is that Google+ is more accessible on this machine. Again surfing around the net does appear to be a smoother experience. I don't know if it's the extra speed of the machine or that there are more and more websites optimized for the iPad now.  

Keynote
I still use Keynote for my school presentation. This is by far the best aspect of the iPad for me. I can carry all of my presentations with me, and all I need extra is the VGA connector. No power cords, at all. I connect my iPad to the projector and plug in the sound and the iPad does the rest. I'm very impressed at how it runs everything I can throw at it: book trailers, mp3s, and SFX all embedded in my slides. I use my iPod Touch to run the presentation from the front of the classroom. And I can do a whole day of school visits without having to charge up. I don't miss the days when I had to lug my laptop and my projector and, sometimes, even my screen. There isn't a big change in how Keynote runs on the new iPad. Which is good, because it was running fine before.

Pages
 If I'm doing any writing on my iPad (and I do a little, usually with my wireless keyboard) I use Pages (which is my main word processor on my iMac, although I do all my first drafts in Scrivener). It's perfectly functional on the iPad, though obviously the screen is smaller. Apple's iCloud is effective, automatically updating documents between different iPods and iPads, but if I make a change on my computer it doesn't appear on my iPad. I have to upload it to icloud.com (simple drag and drop) and the new file appears on my iPad. I do hope someday there is full synchronization between all mac devices, of course. But this is workable.

 PDF's
I teach an online class through the New York Times Knowledge Network. One of the things I was curious about was whether or not I'd be able to mark papers while I was on the road with my iPad. It turns out I can. I download the document, convert it to a PDF using Pages, then use an app called iAnnotate PDF to do all my fancy mark ups. It has handy highlighting and note-making features. Plus you can circle words in red just using your finger. Such fun! Then I can email it to my student and hope they don't weep when they see all the marks.

So that's my first impressions of The new iPad, so far...

Art

Friday, September 09, 2011

How I sold more ebooks than Stephen King (for 48 hours)

We interrupt regularly scheduled blogging for an ebook update. To my surprise and delight my epubbed novel

has shot up the Kindle charts in the US and UK and is outselling Stephen King. Yes, that Stephen King!

I blame him and Ray Bradbury for turning me into a writer (and Tolkien and Frank Herbert and...). I'll explain how the sales jump came about in a second, first a few braggardly details: Currently the book is #680 on the Kindle US store and #158 on Kindle UK. It has made several bestseller charts including #15 overall on the Kindle US  Horror charts and #4 in Children's Spine-Chilling Horror (who doesn't love chilling the spines of those children?). In the UK the numbers are even higher (it's a smaller market): #1 in Children's Horror and #2 in Horror overall.

Actually, that #1 spot deserves a graphic:


Now let me attempt to explain how it was achieved:

I sacrificed an organic carrot to the god of ebooks.

Oh, wait that's not it.  Dust has been for sale as an ebook since February and has once before briefly cracked the top 1000. At the start of September I priced the book at free (who can refuse free?) on iBooks as a brief promotion. This was discovered by Amazon (okay, I told them) and since they have a price matching clause in their epub agreement they matched the price. On iBooks I had given away about 5 free copies. Amazon Kindle beat that in the first five minutes.  In the course of a week I gave away about 8000 books on Amazon UK and 11000 on Amazon US (that's a swack load of free books). The book reached #32 on the US free charts and #5 on the UK free charts. For me it was free advertising (the vast majority who have downloaded a free book likely won't read it...assuming they're hoarders like me). More reviews began to appear within days on both websites. I changed the price of Dust to 1.49 on KindleUS (Dust had previously been .99 cents and not doing well, so I chose 1.49 because...well...because Seth Godin's book was 1.49 and it was in the top 10). Then I chose .99 for the UK price (I chose the .99 pence for the UK because most of their top 20 bestsellers were in that price range...I have to sell 2 ebooks to equal the royalty I receive on a paperback). I changed the price to $1.99 on iBooks (anyone bored of all these geeky details yet?) and emailed Amazon to let them know that the book was no longer free on their competition's website. They changed the book back to the prices I had chosen.
And, blammo (that's an official epub word for wow), it shot up the charts.
A chart? Sure, I've got a chart for you:

This is Dust's kindle sales in the US over the last month. The lower the number the better the sales. Like golf. But more literary. Dust started at #849 on AmazonUS paid 48 hours ago and #736 on Amazon UK and has been climbing ever since (warning here are even more geeky details: it takes about 67 copies sold in the space of 24 hours to climb from #849 to #700. To add more perspective Dust sold 48 copies last month...so that's more sales in a day than the book had all month). I don't know exactly why when it switched from free to paid status it ended up in such a good position on the charts. Is it because several people downloaded it accidentally thinking that it was free (Amazon does warn when a books price is changing)? Or is it some kind of magical algorithmic kindly thing? That part is beyond my limited IQ.

I don't expect this to last. I think Dust is successful because it has been on Amazon for over ten years in one format or another and has 20 reviews that average 4 stars. This lets prospective buyers know that it's a good gamble. I think that the fact that it's for young adults and doesn't have a romance angle or vampires, will limit the audience in the long run. I just want it to find its happy "sales" place.

And I'm enjoying the ebook ride right now. Go Dust go!

Best,
Art

P.S.: Here's the horror sales chart with Mr. King. Expect the position to reverse quickly.

Friday, April 01, 2011

The Amazing Ebook Experiment (update)

Well, I've sold 200,000 copies of my ebooks in the last two months. That's a so-so start but I'll have to live with it. Oh, wait, what's that you're saying? It's April 1st? You're right! How about I tell you the real amount.


Sorry, I couldn't resist.


So, as many of you know, I've been dabbling in the ebook world. I started on Feb 5th (with the release of DUST) and so far I've converted 4 books to the various formats (if you want to read my previous post on this topic it's here):





Hey, they look kind of nice all lined up like that! I hired two artists to do the covers for the first three books (Derek Mah and Christopher Steininger, respectively)  and I put the cover of SHADES together myself using an image from iStock Photo. I then uploaded the books to Amazon, Smashwords, and iTunes. Each time I released a novel I, of course, tweeted and Facebooked about it (I describe some of my promotions here). 


And here are the results so far (cue the drum roll): 68 copies sold.


Okay, that's not amazing, but I'm pragmatic about these things. Somewhere in the back of my mind I, of course, was hoping to add a few more zeroes to that number, but apparently, like everything to do with writing, you actually have to work at this! My plan from the start was to see this not as a sprint, but as a marathon. After all, these books will be on the shelves forever.


Here's the breakdown:



Amazon US
Draugr 13
Dust 7 (2.99) + 12 (.99) = 17
Shades 8
The Haunting of Drang 3
Total: 41

Amazon UK
Dust 2 (2.99) + 2 (.99) = 4
Total = 4

Smashwords
Draugr 6
Shades 2
Total = 8

iTunes
Draugr 6
Dust 6
Shades 3
Total = 15

Grand Total = 68 copies

What the numbers tell me is that, of course, Amazon sells the most. And I am not reaching beyond my base yet (in fact I could probably name at least half the people who purchased the ebooks). I think this "expansion" will come over time as reviews of the books trickle down into the public consciousness and as the books pop up more often as "recommends" on Amazon. I'm really curious what the sales will be like six months from now. I do feel that the children's ebook market is still about two years behind that "grown up" market--just not that many young readers have ereaders yet.

All of the books are priced at $2.99 except for Dust which is .99 cents right now (I've explained my logic behind the lower price here). As you can see (just using the Amazon numbers) Dust has sold 9 copies at $2.99 and 14 copies at .99 cents. So obviously I'd make more money if I flipped it back up to $2.99. But I want to experiment with that price level for another month or so to see if the price point allows the book to get more traction.

Overall, I'm happy with the results. No, I won't be buying a new car. But I do consider this an investment in my future. And these books weren't making me any money before this so it really is a win win win situation.

I'll do another update at the six month mark. If things go well enough, I'll buy each of you a car (no money back guarantee).