Well, a long time ago (April 21st, 2009), I tried out Facebook's ad campaign to mixed results. Enough time has passed and I've saved up enough cash that I decided to try again.
I chose to advertise my recently released eBook DUST.
As you can see I made up a clever ad (which is relatively easy to do with Facebook Ads) and pressed the "go" button. Facebook allows you to choose your target audience, so I selected America (because the eBook is only available there) and young adult/horror. I chose to pay $5.00 a day for three days. Because I published this version of DUST it meant that I could track sales exactly. My hope was that people would see the ad, click on it and go directly to the Amazon kindle site, then voila--buy the book. And I'd pay off my mortgage (okay that's more of a long term goal).
Here were the results:
As you can see there were 91,000 impressions and 49 clicks. And the number of books sold during that time period = 1. Yep, only sold one. I needed to sell at least 8 to break even.
Now I didn't expect the ad to sell bundles of books. First the person who clicks on the ad would have to own an eReader, then they'd have to have $2.99 to spend, and finally be willing to take a chance on an unknown book. So obviously this ad wasn't hitting the impulse buyers (all I need is about 100,000 impulse buyers...is that too much to ask).
I have been told that advertising usually takes 3 months to imprint onto your audience's brains. At that point they are more likely to buy the "product." But I'm not prepared to buy 3 months worth of ads. I may try Project Wonderful next, which is much cheaper. And have been itching to give Goodreads a try, too.